The Secret to Making Your Coaching Clients Love You Forever? Give Them Back Their Time!
Does Getting Your Clients to Focus on the Big Picture Feel Impossible?
As a coach who has a passion for helping entrepreneurs or small business owners achieve their full potential and make their visions a reality, you hate seeing your clients burdened down by the daily demands of life working IN their business. You’d rather help them zoom out so they can see the big picture and start working ON their business instead, right? There’s a big problem in the way though. Your clients don’t have time to innovate or take a step back to view their businesses holistically. Why? Because they’re overwhelmed by the demands of modern business and marketing technology. Just to keep their businesses running, they often have to invest time learning how to use dozens of different tools, troubleshooting when they don’t work right, and doing tons of repetitive, manual tasks because they don’t know how to let technology do the work for them.
As much as you wish you could help them out, you can’t do it all for them. You are too busy with other clients (and plenty of technological hassles of your own), and you’d rather they developed the skills to look at their business as a whole and start implementing solutions that bring everything all together so they can better leverage their time. But to do that, you’d need to be sure they had the right tool, and you’re hesitant to introduce another app, software tool or platform into their already chaotic mix of business technology. You don’t want to get it wrong and end up getting them mired even deeper!
On top of the struggle you’re facing to put your clients back in the driver’s seat of their own business, you’ve got the additional challenge of finding a way to stand out among all the other coaches out there. If your clients aren’t making remarkable progress, it’s hard for you to get referrals. To stand out from the crowds, you could get advanced training or join a coaching network, but most of the quality trainings seem to cost upwards of $10,000 just to get started, not to mention maintaining your membership in the network! You’ve already got the skills it takes to be a phenomenal coach - why should you spend a fortune on another training program that can’t help you lighten the burden of technology for your clients?
As much as you wish you could help them out, you can’t do it all for them. You are too busy with other clients (and plenty of technological hassles of your own), and you’d rather they developed the skills to look at their business as a whole and start implementing solutions that bring everything all together so they can better leverage their time. But to do that, you’d need to be sure they had the right tool, and you’re hesitant to introduce another app, software tool or platform into their already chaotic mix of business technology. You don’t want to get it wrong and end up getting them mired even deeper!
On top of the struggle you’re facing to put your clients back in the driver’s seat of their own business, you’ve got the additional challenge of finding a way to stand out among all the other coaches out there. If your clients aren’t making remarkable progress, it’s hard for you to get referrals. To stand out from the crowds, you could get advanced training or join a coaching network, but most of the quality trainings seem to cost upwards of $10,000 just to get started, not to mention maintaining your membership in the network! You’ve already got the skills it takes to be a phenomenal coach - why should you spend a fortune on another training program that can’t help you lighten the burden of technology for your clients?
In Today’s Business Coaching World, There’s No Room for Anything Less Than Excellence.
The business coaching world is an increasingly tough one. It’s not easy these days for most coaches to set themselves apart. When coaching first took off as an industry, there wasn’t nearly as much competition. According to Michael Schein, CEO of MicroFame Media, “It wasn't always this way. The earliest business coaches were almost uniformly qualified individuals--successful entrepreneurs, business owners, and modern-day philosophers--mainly because there were hardly any of them. Dan Sullivan, founder of the twenty-five year old, multimillion dollar Strategic Coach says that when he first went into business, most people thought they were a bus company.”
Meanwhile, although entrepreneurship and small business ownership has become more accessible thanks to the many free and affordable tools available online, the total number of tools needed to run a business has only increased. According to BusinessNewsDaily, entrepreneurs shouldn’t even think about starting a business without at least seven critical tools including web hosting services, shopping cart software, credit card processing and more.. It’s not uncommon to see articles listing “20 Must Have Tools for Small Businesses” and “34 Tools Everyone in the Small Business Industry Should Be Using.” Why on earth should entrepreneurs have to use so many tools?
Meanwhile, although entrepreneurship and small business ownership has become more accessible thanks to the many free and affordable tools available online, the total number of tools needed to run a business has only increased. According to BusinessNewsDaily, entrepreneurs shouldn’t even think about starting a business without at least seven critical tools including web hosting services, shopping cart software, credit card processing and more.. It’s not uncommon to see articles listing “20 Must Have Tools for Small Businesses” and “34 Tools Everyone in the Small Business Industry Should Be Using.” Why on earth should entrepreneurs have to use so many tools?
The Secret to Becoming Your Clients’ Hero? Help Them Eliminate the Burden of Technology!
We strongly believe that they shouldn’t have to - and that by giving small business owners a way to simplify this madness so they can get back to the big picture, you’ll have a far stronger value proposition and an incredible way to set yourself apart from the rest. If you can give your clients a way to alleviate the massive burden on their time and energy that is technology, you’ll give them the freedom to step back and look at their business as a whole. By developing your skills with an all-one business automation tool like ONTRAPORT, you can create opportunities to streamline their workload, improve their processes and make a bigger difference for their clients - not to mention their entire team. The secret is in specializing your skills to offer more value!
Not Just Anyone Can Help Their Clients Beat Technology Overwhelm - It Takes a Specialized Set of Skills.
If you want to stand out in a crowded market of coaches, you need a way to differentiate yourself. After all, anyone can call themselves a business coach, but not just anyone can actually help entrepreneurs and small business owners achieve their vision! Here’s how Michael Schein puts it: “The market for expertise is as strong as it has ever been and can provide massive opportunity for savvy entrepreneurs. Getting specific around the precise value you offer and then crafting your messaging around that specificity is what every would-be business coach needs to do to thrive in the second decade of the 21st century and beyond.” Since one of the biggest needs entrepreneurs today have is a way to streamline the technology they use to run their business, it makes a ton of sense to pursue the specialized skills you can get from a program such as the ONTRAPORT Certification course.
Failure to develop a specific, marketable skill that your clients truly need from you is a top reason many life coaches and business coaches fail, according to Best-Selling author and performance coach Jairek Robbins. He says that one of the least successful types of coaches is “The coach who is pretty good at a lot of different things and is so excited to share their knowledge with their clients, yet fails miserably to differentiate themselves because they are, frankly, a dime a dozen...The more targeted and focused you are, the more focused your clients will be, and the better results you’ll and your clients will see.”
Failure to develop a specific, marketable skill that your clients truly need from you is a top reason many life coaches and business coaches fail, according to Best-Selling author and performance coach Jairek Robbins. He says that one of the least successful types of coaches is “The coach who is pretty good at a lot of different things and is so excited to share their knowledge with their clients, yet fails miserably to differentiate themselves because they are, frankly, a dime a dozen...The more targeted and focused you are, the more focused your clients will be, and the better results you’ll and your clients will see.”
Why Does Partnering With a Company Dedicated to Lifting the Burden of Technology for Entrepreneurs Make Sense as a Coach?
Introducing a system that streamlines your client’s business and marketing processes eliminates technological overwhelm and gives them their time back.
Gaining the skill set to identify and eliminate unnecessary manual work in your clients’ sales, marketing and business processes reduces distractions and obstacles to their success.
Becoming certified to serve a rapidly growing new client base will create opportunities for you to serve a greater number of clients and increase demand for your services.
You’ll join a vibrant community of other coaches and influencers who freely share leads, marketing strategy and automation advice.
Clients will clearly see the value you’re providing so you’ll be able to retain them longer and create more rewarding relationships.
Sharing a common marketing toolset will keep you and your client speaking the same language so you can more easily find alignment when it comes to strategy decisions.
Check out the ONTRAPORT Certification Program website for more information about becoming a Certified Consultant.
